SAN FRANCISCO, April 20, 2016 /PRNewswire/ — The Village Impacts and Madrone Studios build off last year’s Farm To Fork SF expo with a new media-driven pop-up dinner series and accompanying documentary series, Farm To Fork SF: The Chefs. The one-of-a-kind dinner series launches on May 8 at The Village event venue in downtown San Francisco with a meal from renowned Chef Tu David Phu, whose resume includes stints at Berkeley’s Michelin-rated Gather and Chez Panisse. A portion of the profits from the event will be donated to Slide Ranch to support sustainable farming education.
The communal, 40-seat pop-up dinners are designed as “fully connected dining experiences,” utilizing multimedia components to provide guests with a holistic understanding of the elements that went into the making of their meal. Madrone Studios’ production team will create a short film exploring the background of participating chefs as they develop their menu, source ingredients, and create dishes for their pop-up dinner.
At the events, diners will be fully immersed in the chef’s process, as they will have the chance to watch the film on The Village’s 75ft. panoramic projection wall and speak to the chef in person. Working with Madrone Studios’ event production team, each chef will curate a personalized look for their pop-up dinner using The Village’s lighting and projection capabilities.
“As a venue building our catering program, food sustainability, the farm to table movement, and the craft behind it are really important to us,” said Jonathan Rowe, CEO of The Village and Madrone Studios. “Our goal is to give guests an experience that not only educates them about where their food is coming from, but also gives them a personal connection to the passion and creativity of the chefs responsible for their meal. By educating guests and teaming up with Slide Ranch, we’re excited to support food sustainability in a unique way.”
The launch event for Farm To Fork SF: The Chefs on May 8 will feature a locally-sourced Vietnamese seafood menu and wine pairing from Chef Tu David Phu, one of the nation’s top farm to table chefs. The organizers are working with premiere chefs like Spruce’s John Madriaga, Ground Kitchen’s Alejandra Espinoza, and more, with plans to host up to two pop-up dinners each month.
For tickets and more information on Farm To Fork SF: The Chefs, visit www.farmtoforksf.org.
Contact: Jon Banasky